Clean Tech Buzz » Marketing Tips

Marketing Tip: Use Vegetable Inks

Lynn — Tue, 27 May 2008 04:43:06 +0000

We don’t need harsh chemicals to create beautiful and effective marketing pieces. Ask your printer about soy and vegetable based inks. They’re beautiful and competitively priced.

Marketing Tip: Buy Local

Lynn — Wed, 16 Jan 2008 20:50:18 +0000

Whether you’re purchasing paper, printing or give-aways, take a close look at where the product is made. Often, you’ll find that you can source the same item locally, for the same price – or within 10%. Saving the Earth from needless transportation emissions is a huge help.

Marketing Tip: Use Recycled and Renewable Paper Sources

Lynn — Sat, 03 Nov 2007 00:25:08 +0000

There are fantastic resources now available for paper. Choices range from 100% post-consumer paper to kenaf, hemp and “elephant pooh.” Here are some of our favorites:

New Leaf Paper
Excellent quality for professional grade papers.
Gray’s Harbor Paper
They offer recycled Xerographic, Laser Copy and Offset papers with 40% and 100% Post Consumer Waste. Gray’s Harbor will also be testing the sale of 100% post consumer paper at Costco.
Mr. Ellie Pooh
This elephant dung paper is beautiful – really! Perfect for invitations for your best customers. This paper is the result of an elephant conservation program in Sri Lanka. This wonderful program protects the elephants while providing jobs for the people of Sri Lanka.
Kenaf, from Vision Paper
Kenaf is a quick growing, CO2 absorbing plant. The finished paper feels soft, like flannel.
Hemp papers
Yes, you’ll be seeing more of this coming our way. It’s another quick growing plant that can be grown pesticide free. As a bit of trivia, the Declaration of Independence was written on hemp.

Marketing Tip: Develop an effective message; then promote it using as many senses as you can.

Lynn — Fri, 20 Jul 2007 00:13:04 +0000

People are human…and integrated marketing is still the key to successful marketing. Sure, we all know that online marketing has less of an impact on the environment, but you’re only reaching a segment of the population…and stimulating only 1-2 senses. You can increase the positive impact of your message by using direct marketing…. present your offer clearly, while making it engaging, fun and creative. You’ll make a great impression and get an outstanding response.