Clean Tech Buzz » Good Moves

Counting Carbon Elegantly – Climate Earth

Lynn — Mon, 23 Mar 2009 16:31:09 +0000

The Challenge
Developing a website that takes a fresh approach to a complicated subject – while increasing customer engagement and leads.

What We Did
We steered away from the typical data –heavy, technical presentation to an elegant and engaging website that emphasized the compelling story and benefits of Climate Earth’s carbon accounting. We identified activities, offers, and calls to action that would engage and move people through the sales cycle. Then we built a simple, elegant and engaging site for their launch, along with a recyclable roll-up trade show banner and matching bookmark. Now they had the tools to really make an impact in the marketplace!

The Impact
We made it easier for Climate Earth’s team to engage customers.

The Happy Client
Climate Earth

The Experience
We are getting terrific feedback on the web site. It is professional, powerful and beautiful all at once. Most important to me, the messaging is very clean and so well aligned with the visual images.
Chris Erickson
President & CEO

You rocked – just in case no one has let you know yet.
Carter Brooks
Vice President, Client Services

Helped launch a company by developing a brand that has character, can be trusted, and brings in new clients.

Lynn — Sun, 22 Mar 2009 16:29:12 +0000

The Challenge

Create what’s needed to help them launch, that will result in a quick path to revenue.

What We Did
We assessed what was working in the green living and home improvement marketplace and created a strategy that would speak to new audiences in a compelling way. Then we developed a new brand identity that offered plenty of room for future growth: a new name that could tell many stories about the services they offered; a strong, new color palette to convey confidence and trust; a new logo – and a personable and engaging character that resonated with the target audience and could act as spokesperson. Then we created a website, trade show signage, postcards, promotion ideas and marketing ideas to help them launch and grow.

The Impact
Customers “got” their message right away. Media requests went through the roof and HomeZ currently has a wait list to receive their services!

The Happy Client
HomeZ

The Experience
“THIS IS AWESOME!!!! I am simply breathing with joy!”
“We had 5 media requests today!”
“Just wanted to tell you that I have received about 12 e-mails from people saying how much they love the new website.”

Martha Amram Ph.D
CEO and Co-Founder

Going national and creating a trusted brand for Green Key Real Estate

Lynn — Sat, 21 Mar 2009 16:41:54 +0000

The Challenge
Launch Green Key Real Estate as a national brand by reinvigorating an existing, local brand with a fresh new look, tag line, website and signage that instills trust and a green message.

What We Did
We set out to create a design for Green Key Real Estate that could to convey strength and trust. Their customers needed to see that their investment was safe, their decisions were smart, and the company aligned with their goals of a healthy, forward thinking, clean, lifestyle. After developing and testing several new concepts and key messages, we decided on a new identity system that was smart, strong and bold. Elements included messaging, logo, tagline, signage, take-one flyer templates, and website build around the new brand.

The Impact
This work received accolades across the industry and provided Green Key Real Estate with the tools to sell franchises nationally.

The Happy Client
Green Key Real Estate

Developing the Cooler Brand

Lynn — Fri, 20 Mar 2009 20:32:16 +0000

The Challenge
Develop an identity and website that communicates the value proposition that people can offset their environmental impact as consumers.

What We Did
We did research on consumer purchasing behavior across the United States, using both “green minded” and “not green minded” audiences. We used the results to carefully craft a clear, primary benefit and proof points that were then used as the inspiration for the identity system and front end of their consumer facing website.

The Impact
The Cooler site was designed to educate about the impact of the things people buy, while also encouraging them to shop online through the site. Their purchases were then made carbon neutral using the highest quality offsets, advised by NRDC, Environmental Defense, National Wildlife Federation and the Gold Standard.

The Happy Client
Cooler, Inc.

Good Moves: Amazon Announces Frustration-Free Recycable Packaging

Lynn — Tue, 11 Nov 2008 17:12:27 +0000

I love it when I see good news! And look at the two prong marketing benefit too….

1. Frustration-Free Packaging

2. Recyclable Packaging

As we’ve found in our research too, convenience often trumpts the eco-message, but they tie together nicely.

I also appreciate the sense of humor they’ve used in using “Frustration-Free.”

Here’s the full article:

Source: Amazon.com
Published: Tuesday, November 11, 2008

Amazon.com has launched “Frustration-Free Packaging,” a new initiative designed to make it easier for customers to liberate products from their packages. Amazon is focusing first on two kinds of items: those enclosed in hard plastic cases known as “clamshells” and those secured with plastic-coated wire ties, commonly used in toy packaging.
Frustration-Free Packaging is being launched in the U.S. with 19 bestselling products from leading manufacturers including Fisher-Price, Mattel, Microsoft and electronics manufacturer Transcend. The product is exactly the same – Amazon has just streamlined the packaging. The project will expand across Amazon’s international sites beginning in 2009.

“I think we’ve all experienced the frustration that sometimes occurs when you try to get a new toy or electronics product out of its package,” said Jeff Bezos, founder and CEO of Amazon.com. “It will take many years, but our vision is to offer our entire catalog of products in Frustration-Free Packaging. We’d like to thank Fisher-Price, Mattel, Microsoft and Transcend for working with us in this effort – we truly appreciate it.”

In addition to making packages easier to open, a major goal of the Frustration-Free Packaging initiative is to be more environmentally friendly by using less packaging material.

One of the first products to launch with Frustration-Free Packaging is the Fisher-Price Imaginext Adventures Pirate Ship, which is now delivered in an easy-to-open, recyclable cardboard box. The new packaging eliminates 36 inches of plastic-coated wire ties, 1,576.5 square inches of printed corrugated package inserts and 36.1 square inches of printed folding carton materials. Also eliminated are 175.25 square inches of PVC blisters, 3.5 square inches of ABS molded styrene and two molded plastic fasteners.

Small items, such as memory cards, are also good candidates for Frustration-Free Packaging. Typically encased in oversized plastic clamshells to deter shoplifting, memory cards are then placed inside larger cardboard boxes for shipment to customers. Working with Transcend, Amazon has eliminated the hard-to-open clamshell and the need for an additional box. Instead, the cards will now ship inside recyclable cardboard envelopes which use less material. Amazon is working to shrink the envelope size even further.

Customers can order select items from Fisher-Price, Mattel, Microsoft and Transcend in the new Frustration-Free Packaging for immediate delivery. The current collection of Frustration-Free products can be seen by going to www.amazon.com/packaging.