Marketing Tip: Develop an effective message; then promote it using as many senses as you can.
People are human…and integrated marketing is still the key to successful marketing. Sure, we all know that online marketing has less of an impact on the environment, but you’re only reaching a segment of the population…and stimulating only 1-2 senses. You can increase the positive impact of your message by using direct marketing…. present your offer clearly, while making it engaging, fun and creative. You’ll make a great impression and get an outstanding response.