
The Challenge
Create what’s needed to help them launch, that will result in a quick path to revenue.
What We Did
We assessed what was working in the green living and home improvement marketplace and created a strategy that would speak to new audiences in a compelling way. Then we developed a new brand identity that offered
plenty of room for future growth: a new name that could tell many stories about the services they offered; a strong, new color palette to convey confidence and trust; a new logo – and a personable and engaging character that resonated with the target audience and could act as spokesperson. Then we created a website, trade show signage, postcards, promotion ideas and marketing ideas to help them launch and grow.
The Impact
Customers “got” their message right away. Media requests went through the roof and HomeZ currently has a wait list to receive their services!
The Happy Client
HomeZ
The Experience
“THIS IS AWESOME!!!! I am simply breathing with joy!”
“We had 5 media requests today!”
“Just wanted to tell you that I have received about 12 e-mails from people saying how much they love the new website.”
Martha Amram Ph.D
CEO and Co-Founder