The Challenge
Develop an identity and website that communicates the value proposition that people can offset their environmental impact as consumers.
What We Did
We did research on consumer purchasing behavior across the United States, using both “green minded” and “not green minded” audiences. We used the results to carefully craft a clear, primary benefit and proof points that were then used as the inspiration for the identity system and front end of their consumer facing website.
The Impact
The Cooler site was designed to educate about the impact of the things people buy, while also encouraging them to shop online through the site. Their purchases were then made carbon neutral using the highest quality offsets, advised by NRDC, Environmental Defense, National Wildlife Federation and the Gold Standard.
The Happy Client
Cooler, Inc.